Rana Mamdouh _ The Egyptian Exchange (EGX) signed a joint cooperation protocol with the National Media Authority, aiming to spread financial literacy and culture among citizens, and intensify the focus on economic news and capital market developments across various channels and platforms affiliated with the national official media.
The signing ceremony took place in the presence of writer and media personality Ahmed El-Moslemany, Chairman of the National Media Authority, and Omar Radwan, Executive Chairman of the Egyptian Exchange, while the protocol was officially signed by Mohamed Sabry, Vice Chairman of the Egyptian Exchange, and Mohamed Ibrahim, Head of the Television Sector.
The event was also attended by Manal El-Daftar, Head of Channel One on Egyptian Television, along with a number of leaders from Maspero and the Egyptian Exchange.
This protocol comes within the framework of converging institutional visions towards enhancing the dissemination of financial culture, re-introducing the securities market to society as a long-term cumulative savings and investment tool, and dismantling knowledge barriers regarding trading mechanisms through the prestigious public media platforms that hold the widest reach and impact among the Egyptian public.
Ahmed El-Moslemany: The Protocol Represents a New Launchpad and Advances Cooperation to a More Comprehensive and Impactful Phase
For his part, writer and media personality Ahmed El-Moslemany, Chairman of the National Media Authority, emphasized the significant status occupied by the Egyptian Exchange as one of the pillars of the national economy, pointing out that Egyptian Television screens and channels—whether through specialized economic programs or segments directed at all family members—place the tracking of EGX news and movement at the top of their priorities.
El-Moslemany stressed that the Authority is keen to support the national economy and familiarize citizens with daily index movements and transactions, noting that work teams at Channel One and Egyptian Television have been directed to simplify economic concepts and the world of the stock market, ensuring the message reaches clearly and smoothly not only to investors and specialists, but to millions of viewers in Egyptian households.
The Chairman of the National Media Authority expressed his pride in signing this protocol, confirming the continuation of full media support for all activities and operations of the Egyptian Exchange, and stating that this step represents a strong push and a new launchpad to expand the horizons of existing cooperation with the Egyptian Exchange and advance it to a more comprehensive and impactful phase.
Ahmed El-Moslemany affirmed the immediate commencement of executing the protocol's provisions to enhance economic media and highlight the role of the Egyptian Exchange across national television screens.
Omar Radwan: Partnering with a National Institution of "Maspero's" Stature is a Strategic Step to Transfer Economic Knowledge
In this context, the Executive Chairman of the Egyptian Exchange affirmed that the real challenge to developing and deepening the capital market is no longer limited to offering modern financial instruments and advanced technological and legislative systems alone; rather, it fundamentally rests on building an aware and sustainable societal investment culture that empowers citizens to make sound financial decisions based on knowledge.
Omar Radwan explained that partnering with a national institution of "Maspero's" stature represents a practical strategic path to transfer economic knowledge from the circle of elites and specialists to the broader segments of society. He noted that simplifying financial concepts and providing accessible explanations regarding trading indices and investment mechanisms would boost small traders' confidence, broaden the base of public ownership in listed companies, and highlight the EGX as a national platform for financing and comprehensive economic development.
The EGX Chairman added that the cooperation will provide an official, reliable flow of data that contributes to ensuring accuracy and delivering objective economic analysis reflecting the strength of the national economy and capital market developments moment by moment.
The protocol outlines an integrative path to bring about a qualitative shift in programmatic coverage of investment issues, where the capabilities of both sides converge to establish a regular information flow feeding daily and weekly coverages, develop simplified visual content formats such as "A Few Words on Economics" segments with the participation of market experts and analysts, and invest in human capital through workshops that refine the skills of media professionals.
At the same time, it allows leveraging the historical identity of the EGX and its headquarters in Downtown Cairo to support promotional efforts for promising entities, under the umbrella of a joint coordinating committee ensuring these visions are translated into sustainable executive programs serving the national economy.
